Or, as I told my kids...

I provide...
529 plan w/ deposits since their birth
Some of my post-9/11 GI Bill (limited benefits available)

They do...
get scholarships and/or grants
get a part-time job
eat/live cheap (could go to school in same town as parents or grandparents)...walk a lot
join the military

That said, I am looking at buying a student condo in vicinity of whatever school they go to. They help manage it with other student renters in exchange for not having to pay rent. Might make a decent investment, too.