Originally Posted by
init4fun
"Where ARE the thousands of new AMA members that were supposed to be signed up due to the "drone friendly" program that was initiated ? Shouldn't we have leapt from our 179K members up to at least 250K or so if the effort was successful ? So the parkflyers for the most part ARE us and the drone flyers for the most part don't want us (and our "fun killing" safety code) and so still we sit at less than 200K members with a lot of $$$$ spent for what I see as no real return on the "investment" .....
In fact, based on minutes from last meeting, I sure looks like membership revenue is dropping.
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"Open adult membership renewals are on the decline" --- (high dollar memberships declining)
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"There was a decline in the Senior adult membership 2015 to 2016" --- (next highest dollar memberships declining)
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"As the dues went up, the Park Pilot memberships increased almost 33%, 2015 to 2016" --- (high $$ members converting to low $$)
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"The conversion rate on youth members is extremely low" --- (the "free youth" memberships are not turning into paying new members)
AMA's total "membership" numbers may be flat or even up slightly. But the real story is membership revenue, which by all indications is going down. Now the EVP is calling for EC to spend more money to try and get drone fliers through a special program for them. Pouring good money after bad. Not typically good economic strategy. But, as the EVP once told me "We're pretty smart people."
Not sure I agree with his self assessment.