It is a combination of things .. bad business strategy and bad product pricing. $ 2K-$3k radio was a reasonable cost back 10 years ago for a good system. With the advancements in tech and manufacturing, it is not acceptable that prices stay that high. Pricing did no keep up with tech, and it killed off the potential customer base, which further prevented lower pricing . consumer does not get what they pay for these days... all the hobby distributors hung themselves pretty high.