Originally Posted by
speedracerntrixie
"It would appear so. I think there was an expected increase in hobbyists and sales due to the Multi Rotor fad that did not happen as anticipated. Some retailers saw the numbers of people who bought cheap quad copters and thought they would want to " advance " into the hobby. This is one thing that I can actually agree with Frank about and that is the AMA got caught up in the farce as well. I don't think anyone was maliciously planning to screw anyone, just thinking this new tech would end up being a boon for the " hobby " and they were wrong (emphasis added)."
Wow. I about spit out my coffee.
If you read the CFO's report, and I assume you did, it's clear the AMA needs to make some hard decisions going forward. I do business consulting for a living, in fact spent better part of the last couple years helping a client respond to dramatically lower prices for the commodity. Trimming around the edges (horizontal cuts) generally doesn't work. Over time, the spending grows again. What's most effective is vertical cuts. Organizations must make the decision to stop doing some functions entirely. AMA is just like most organizations, where staff is one of the larger expenses. It's not until you start making vertical cuts and cutting FTE's that you realize real savings.
I suspect they don't have the stomach for it though. I'll be the first to admit that it's hard to do. But it's absolutely necessary if an organization is to survive.