My first thought is that as a federal agency the FAA is better funded to do such a campaign. You did not mention what media outlet you saw " Buzzy ". Depending on that it may reach a limited audience where as the AMA website is available for review 24/7. Don't take this as me not supporting the efforts of the FAA as I do feel it a step in the right direction. I however do not see this as a valid reason to disregard the AMA again. AMA has for decades maintained their safety code and has made it available to anyone who wants it. The AMA website is full of great information for those who want it.