Originally Posted by
franklin_m
Regardless of what ED and other say about flat membership numbers, what matters is membership revenue.
And the trend is undeniable; in fact, it appears it's declining faster since 2016.
So again, how does the ED raise revenue? Cutting the magazine eliminates a
cost, selling off the Muncie facility eliminates a
cost, reducing salaries in Muncie eliminates or reduces a
cost, but none of these generate
revenue. The only way for AMA to substantially increase revenue is to either A: Increase dues (we all know where that'll get them), or B: Increase membership #'s.
So I would love to hear how to increase revenue for AMA. Not reduce cost, because that falls under the theory of 'shrinking to profitability' (which doesn't work). Actual, viable revenue increase.
R_Strowe