Originally Posted by franklin_m

If memory serves, once upon a time this was an internal position. When it didn’t generate growth, they went to outside professional ad firm #1. When that didn’t work, for the past few years they’ve gone with professional ad firm #2. Since that didn’t work, they’re going to go back to the beginning and do the same thing and hope for a different result.

Q: When has that EVER worked for AMA?
A: Never; but they do it anyway.

What they just don’t realize across these multiple failed attempts is that companies do not want to advertise with AMA because the audience is small and getting smaller.

Now this. Our “pretty smart” guys on the EC and Hanson/Budreau cabal keep pouring good member money after bad. Staff expenses continue to grow as a percent of membership revenue - and these incompetents decide to spend more!