I have been impressed with the FliteTest guys for quite some time now. There is one big difference between them and the AMA though; At its core, FliteTest is a for profit business, and that motivates them to succeed! They simply can't afford to waste time and money on unproductive strategies and failing initiatives.
But as I also keep saying, the AMA is delivering exactly what the average AMA member wants and even demands, they are doing everything they can to maintain the status quo. They simply are incapable of changing and any quixotic attempt at change will simply fail until the existing membership ages out. And to be fair, most AMA members, myself included, are quite happy with the status quo, at least when it comes to club fields.