Originally Posted by
franklin_m
Actually, the Flite Test Community Association is a non-profit CBO competitor to the AMA:
https://ftca.flitetest.com/
If you click on "Education" in the banner at the top, it takes you to:
https://www.flitetest.com/getting-st...527.1632614789
Compare that to AMA's websites in terms of ease of use, quality, good visuals, etc.
Then if you click "Education" to the right on that, or the FT STEM at the bottom, it takes you to the site in my first post.
That's understood, but at their core, they are running a business, and that mindset carries over to the FliteTest Community. My understanding is that they only formed FliteTest Community so that they could have an non-profit arm that could apply for CBO status.
And yes, no comparison in terms of the websites and their overall on-line presence. They are a true "digitally native" organization. Their overall presence is anchored in their digital presence whereas a "traditional" organization treats their web presence as just a representation of their physical presence (think Dollar Shave Club vs Gillette).