Originally Posted by
aymodeler
That's understood, but at their core, they are running a business, and that mindset carries over to the FliteTest Community. My understanding is that they only formed FliteTest Community so that they could have an non-profit arm that could apply for CBO status.
Don't disagree. I think that business mindset will prove to be a competitive advantage. They realize that time is money if nothing else, and if something doesn't work they don't just hit it harder and hope it works that time.
Originally Posted by
aymodeler
And yes, no comparison in terms of the websites and their overall on-line presence. They are a true "digitally native" organization. Their overall presence is anchored in their digital presence whereas a "traditional" organization treats their web presence as just a representation of their physical presence (think Dollar Shave Club vs Gillette).
What's sad is there's no reason AMA couldn't vastly improve their websites. The whole staff is headed by an ED who has extensive marketing experience, then add a "Communications" staff of six, another staff of five in "Creative," four more in "Education," as well as an "E Communications Specialist," and a web programmer - I find it hard to believe the issue isn't related to not spending enough money or not having enough people. They don't hire the right people. Fault with that lies entirely with the ED.