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Old 09-26-2021, 07:24 PM
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franklin_m
 
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Originally Posted by aymodeler View Post
Having extensive "old school" marketing experience is probably more of a handicap than an asset. I can tell you from personal experience in the CPG industry, marketing is essential, but the rules have been completely rewritten and the old formulas just don't work anymore. What they probably need is a digital director to set the vision and strategy for a rebranding the AMA's on-line image.
And monkeys might fly! I don't see AMA ever doing that ... until it's too late.