As the a non-profit, the AMA has no incentive to earn money. If thy succeed or if they fail, the leadership gets paid the same and their positions are relatively secure. I don't know the financial structure behind FliteTest (privately owned or if they have some sort of investor), but either way, the leadership there ultimately only gets paid if they succeed. If they are privately owned, then loss of revenue means loss of paycheck. If they are backed by some sort of investor, loss of revenue means loss of job. Financial success for the leadership there is contingent directly on financial success of the business. Moreover, more business success will directly relate to more salary. Whereas failure leads to loss of income and/or loss of job. Taken together, that is a very powerful motivator.