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Old 07-15-2022 | 04:04 AM
  #775  
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franklin_m
 
Joined: Nov 2005
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From: State College, PA
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Every time the AMA has raised dues, within a very short time their inflation adjusted revenue has declined to BELOW what it was before they raised dues. The level of management incompetence is staggering. For how many years now have they been fumbling with what to do with the money sump that is the magazine? Yet as each year passes, it continues to lose even more money. Talk about pouring good money after bad! Cumulative magazine losses are now millions upon millions of members' daughters. AMA touts its cost cutting, but the last time I looked at my data it has yet to match the rate at which their inflation adjusted revenue is decreasing. In short, they cut, but the revenue drops more than the cut.

And the incompetence continues. Did anyone by chance go to the AMA renewal portion of the website? I did. And despite the AMA this week communication saying that two and three year renewal options would be available ... wait for it ... the website only allows one and two year renewals. Did nobody think to ensure that the website was aligned with the communication they're sending to 100,000 people? I thought the ED was a marketing guy, he should know this. But apparently not. And where was the EC holding him (and staff) accountable for being ready to roll this out before they announced? Again, asleep at the management wheel.

Ironic that IT and the magazine have the most number of paid positions for any of the departments, yet they're the ones that are the most poorly managed.
Publications: 5 people
Communications: 3 people
Marketing: 6 people
Information Systems: 3 people

So across those four departments, 17 people were unable to coordinate and present an aligned roll out and ensure the website matches the communication. Even assuming a relatively low fully burdened personnel cost of $60,000 per year per person, that's over $1 million a year that WE are paying for mediocrity.

And the ED and the EC allow it...