and the remove all the !QUOTE!'s

i'm still not aginst the idea of the keyword thing, tho even now the dashes annoy me, but that it can be brought by any tom dick or harry.
it was said this is an alternitive to the more expensive adds, which is exactly why some disgruntled user can buy the keyword for a few pence and have fun slagging off the product.
still think there shouldn't be keywords at all right now.. but that a company can say, hey Marc, what about making this one of your keywords.. $$$
right now most of the keywords do nothing and will probably do so for a while to come, so whos gonna bother clicking them when we all know they go nowhere, and if that changes how would we know? it's still dashed, nothings changed..
have no keywords until a company agrees and signs up to the word/words they choose, THEN dash it.