Bill,

don't be too sure...the links usage has many facets for us.

A) Keyword bidding for large advertisers down to garage/basement advertisers giving anybody the opportunity to get some exposure on a pay per click (pay for performance) basis

B) Links to relevant RCU Magazine reviews. I just linked rolling harriers to team rcu pilot Mark Leseburg's rolling harrier article!

C) Links to products in our product guide to research specs, compare products, read user reviews, read ratings, etc

D) Sellers in our classifieds or auction can link a word to their item for sale in the marketplace directly! For example if you are selling a BVM bandit you could purchase "BVM bandit" and then everytime it comes up in any post it would be a link to your classified or auction ad with your promo text on mouseover.

E) I'm sure I'll think of an E and an F. I just came up with "B" today.