Paul,
I choked on that "Titastic" as well. In fact, on another site I questioned the "rep" directly about it, and got somewhat of a double-speak reply. In short, the old BS meter was pegging, and I saw no need to re-calibrate. The guy that wrote that ad copy must have worked for Horizon at one time...
I'm with you; it appears to be a Raptor semi-clone (with a few Hirobo parts thrown in). Nothing wrong with that, but if they have any hope of generating high sales volume they're going to have to cut pricing.
If you have Item A, of known quality, and a similar but unknown Item B, and they are close in pricing, which one are you gonna buy???
That's what I believe they call a no-brainer...