Lack of dollars is the end result not the cause, that is something different.

You don't start with a $2 million hole... :stupid: and is dosn't appear overnight !

The cause is losing your way, taking your eye of the ball, ( or the turbine in this case ). The dollars start to dry up once that is in effect.

Letting people lambaste them openly on the net without sorting the problems. you operate a cottage industry, you can not afford the bad press !

The customer is king, but then you may know that :stupid: Doh !