ORIGINAL: Dave Mathewson
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Assuming the audit report paints an accurate picture of the magazine operation, in round numbers, it appears as an expense of roughly $1,000.000. Divide the million by, say 155,000 (figuring that not all youth memberships or 2nd family members receive the magazine) and that works out to about $6.45. So the question becomes could we create a black & white "newsletter" including paper, ink, printing, postage and the labor to put it all together for .54 per copy? I don't know.
Do you think we might do better if we tried to reduce the operating "loss" of MA by increasing, as an example, non dues revenue from things like adjusting advertising rates, improving subscription sales, etc. I agree with everything you say about the goals of a non-profit organization. It's just not as black and white to me that doing what you suggest is going to have the result you're expecting. The only way to really know would be for somebody to sit down and actually crunch some numbers. Does any of this make sense or do you think I'm missing something?
Dave
Dave, as I wrote in the thread "More Model Aviation" the concept and operation of
MA as it is, is a prime example of a very poorly managed business. Like any business subsidized by the government, MA subsidized by the AMA membership only leads the managers to accomplish little outside pomp and glitter.
Model Aviation as a non-related business must stand on its own. This can only be done by making the advertising rates competitive with the market. After all, MA has a captive audience of some 160,000 readers.
Fancy colors and glitter in the magazine simply do not justify an expense over and above its income.
I fully understand the needs of the magazine to address all model disciplines. Regardless of other inputs in this thread ARFs are a way of the world in modeling. ARFs, electrics, and turbines are the wave of the future. CL Stunt is not a relatively super popular activity, regardless if it's my favorite thing and obviously the MA Editor's.
MA should go with the trends and contemporary activities while paying token attention to the past and the forecast future.
Most of all MA should pay its way in the world through advertising rates, which don't simply go to pay the agent's commissions and the cost of obtaining the advertising. If the AMA EC produced as much RHETORIC about the losses and costs of MA as they produce about insurance, then those advertising rates would double overnight.