ORIGINAL: Hossfly

Dave, as I wrote in the thread "More Model Aviation" the concept and operation of MA as it is, is a prime example of a very poorly managed business. Like any business subsidized by the government, MA subsidized by the AMA membership only leads the managers to accomplish little outside pomp and glitter.
Model Aviation as a non-related business must stand on its own. This can only be done by making the advertising rates competitive with the market. After all, MA has a captive audience of some 160,000 readers.
Fancy colors and glitter in the magazine simply do not justify an expense over and above its income.
I fully understand the needs of the magazine to address all model disciplines. Regardless of other inputs in this thread ARFs are a way of the world in modeling. ARFs, electrics, and turbines are the wave of the future. CL Stunt is not a relatively super popular activity, regardless if it's my favorite thing and obviously the MA Editor's.
MA should go with the trends and contemporary activities while paying token attention to the past and the forecast future.
Most of all MA should pay its way in the world through advertising rates, which don't simply go to pay the agent's commissions and the cost of obtaining the advertising. If the AMA EC produced as much RHETORIC about the losses and costs of MA as they produce about insurance, then those advertising rates would double overnight.