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Old 10-05-2004 | 10:40 PM
  #18  
BillS
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Default RE: Zero is gone

Peter OZ

Yours is a great country but probably not a large market. Marketers have always designed and built for the largest markets. The size of the population along with other demographics such as age, income and discretionary spending all play a role in marketing decisions. Manufacturers have always tailored their products for specific markets and unfortunately some markets with adverse rules get left out. No one solution applies across the world.

Fortunately there are literally hundreds of methods to partially solve channel conflict. Only a few were mentioned. Some techniques could literally be executed with almost no cost to the manufacturer.

Manufacturers are complacent. As long as we collectively accept the party line that the stupid pin box is necessary no changes will occur. However the Japanese manufacturers especially are extremely sensitive to market share loss. If someone nips them a few market share points they will be up in arms immediately. There will always be 50 engineers that tell you why something cannot be done and one who will concede that yes maybe we could accomplish that.