RE: Why pull back to go up?
ElTigre- That was all well and good for somebody in a prone position, to control their plane by shifting body weight or moving a cradle, but you'll notice even the Wrights quit using that system early on once they (or whomever) put a proper seat in the plane and decided to sit to fly instead of lie down. Technology and invention sometimes sort of direct themselves (form follows function). Who knows, they, (Wrights, Bleriot, et al) may have sat and daydreamed every conceivable way to control a plane, maybe even mocking-up some of these ideas, and then finally settling on the system we use today because it worked better than anything else.
The industry has to standardize somewhere. Can you imagine if , say Boeing used "Stick forward, climb, stick back, dive" and Douglas used the opposite, and Convair had a third system (whatever it might be), what would it be like to be a commercial pilot who might fly a plane built by each manufacturer and have to dapt to totally foreign controls each time he changed planes? Would you want to ride with them?
For anyone out there who wants to reverse their servos, and reprogram their Tx to reverse the stick functions, go ahead. You're the only one who flies that plane with that system , and like someone else said, if you learn that way, it becomes the norm. Personally, I like the system as is .