RE: Why pull back to go up?
hang glider pilots fly all the time with reverse controls for elevator.. think of what you do when you are hanging below the wing in a strap. you push forward to shift your weight back and climb.
anyway, something else to think about... rc heli pilots that teach themselves will fairly often learn with the rudder the wrong way. (push the stick right and the tail goes right) You spend so much time early on in a heli in tail in hover that control seems natural, it takes months just to see the nose of the heli!