Hi Dale,
This was the first time I dealt with them. Unless you are lucky in that you can purchase locally, you will often spend $5-7 for S/H. In the past, I've used paper manufactured by VitaCal (http://www.vitachrome.com) and purchased from Wm. K. Walthers, Inc. (http://www.walthers.com/exec/productinfo/768-5020). 5 times more expensive, but nevertheless, great decal paper. I find the Beldecal paper similar, but some times tends to cause "balling up" of certain inks (like black in particular). For five times less the price than what I was previously paying... Its a good deal to me. BTW, Walthers also charges $7 for S/H.