Have you checked the lite machines website for the instruction manual?
www.litemachines.com
It has some initial setup instructions on the motor, like needle valve settings. These must be in the ball park before it will start.
Next, are you sure the engine is getting fuel? After trying to turn it over a few times upscrew the head and look at the piston. It should have fuel on top of it.
How hot is the glow plug getting? It should be fairly bright. If it quickly cools off with a little fuel on it than it is not hot enough. Make sure the battery you are using is fully charged.
How far open is the throttle? As I recall it sometimes required a little more open than I would have expected.
Put the big wheel back on. If the engine does not have something to slow it down it will quickly destroy itself.
Kristopher
The motor will start with a slower starter, but the high speed one is a whole lot easier.