Altruistic; unselfish regard for or devotion to the welfare of others. I don't think AMA has used that motive in at least the past 15 years in marketing the insurance program with the infamous Safety Code. Actually while AMA does have other intangible products, I don't feel they have been "marketed" to any significant amount. Of course the other AMA tangible product, the magazine "MA", has used the force-feed marketing method.

The AMA has for some years depended on the Insurance to sell AMA memberships and the sales force has been the Chartered Clubs. AMA has had nothing to do but stir the pot of its own bureaucracy.

It is a pleasure to see reported that Koranda has a management philosophy of Hire good people, get out of their way, and HOLD THEM ACCOUNTABLE. Will the EC also maintain tha philosophy? WOULD IT NOT BE WONDERFUL If THE VOTING MEMBERSHIP ALSO HELD TO THAT SAME PHILOSOPHY?

While AMA is a business, they don't have customers with another place to go, so AMA can well be lazy. OTOH those customers can get along without AMA, so it's not a real life-or-death matter. I relate AMA (and it is officially recognized that we are no longer the AMA -- see Bob Hunt's column next to last paragraph, MA 4/05 "They" are the AMA) and the membership as a Big Business/Employee relationship more so than a BB/customer relationship. BB/Emp. is Reward the good-ol'-boy incompetents and kick the butts of the dedicated hard-working supporters.

If Koranda is really what he says, then he has a long row to hoe. (Farm talk for you city kids) If the EC is sloughing off their responsibilities on him, what will happen when the first little cross-up happens?

It will be very interesting to see what AMA comes up with as items to convince these younger people that AMA is NOT JUST AN INSURANCE BUSINESS. We old guys know that, yet it becomes increasingly difficult to convince the young generations that all the milk is not always in the refrigerator like "Mommy" always says and does.

edited: clarification