Ah, now that is the EU's fault. Though made by Mars, they ad no control in this issue. Up until 1993 the above confectionery was known as a MARATHON in the UK, with the evergrowing egos of the Germans, French, Swiss etc. it was deemed that, if there was to be a halt to the confusinon of tourists to the UK then the name would have to be changed to SNICKERS. This change cost the jobs of over 5 people who worked on the MARATHON wraper printing line. Though employment for 80% of the affected people was found within the company, the other 20% went off to continue the confusion with brand names in a company known to us as GV.