You are using an electrical item in the presence of FUEL...

The pump acted as it should have...an isolated (completely sealed) electric motor will burn up quick, easily in the time it takes to fill a tank...

The problem he described has nothing to do with the pump malfunctioning, it had to do with the line comming off of the pump (can be caused by many things, not on tight, blocked vent in fuel tank causing pressure buildup, deteriation of the line from prolonged fuel exposure, among others)

Its like a hair-drying in a bathtub...they have to put that little stciker on there because people are dumb and want to sue over crap like that....

The only sure fire way to create a fireproof (electric) pump is to isolate the motor away from the pump through gears or linkages...would be heavy, expencive, and would not be practical...

And yo call it a dangerous product.....DUH....its EXPLOSIVE/COMBUSTABLE FUEL....by its intended purpose, it is a dangerous product...

Now, If...and its a slight If....the pump had broken internally and allowed fuel to get to the motor itself, then MAYBE there would be cause to ask for ANY damages...but the thing is, im sure they make tons and tons of his particular pump, and im sure that very few have had any problems, therefore there is no neglect on the part of the manufacturer/importer, and there is no call for damages...if a pump were to break internally and catch fire...if its such an isolated incident, it would be chocked up to mishandling by the user more than the manufacturer...