Anybody who has ever read through alot of old mags will see that some manufacturer was always hosting a design competition with a cash award. Has AMA ever tried to do this? Have young kids design there own Planes on paper, and submit them to be judged for the chance at a cash award? This must have been a good tool in the past to get kids interested, because this strategy was used in other mags besides those relating to Model Aircraft. In one magazine I can find 3 ads alone that offer a 1st 2nd and 3rd prize for kids to design an aircraft on paper and submit it to be judged for the chance at a small cash award. So what about the AMA placing an ad like this in a non Airplane related magazine that a kid might pick up off the news stand. If AMA is going to do any magazine advertising, I think it should be in Magazines that have absolutely nothing to do with Model Aviation in an attempt to attact new blood, and not just trying to keep recycling the same crowd over and over. Those allready with a love of Model Aviation will get onboard whether there is an ad in Model Airplane News or not. Most people reading these types of mags are fully aware the AMA is there, and throwing all the ads in the world at them is not going to make them join. Reaching out to the unknown is where IMO you will find new members. Retirement Mags, Young Boys and Girls mags, etc.