He spent many years building up a name, and now he is capitolizing on it. Can't blame him. I'd guess that Airworld and many others are breathing down his neck as competition for the high-end jets, and the time of being able to charge a big premium for the prestige of BVM is coming to a close, so he might as well cash in and shift his business around while he can. He runs a bidness, he's gotta do what he's gotta do. The Tamjets/BVM F-18 was very indicative for me that the marque was up for sale, so to speak. It is what it is. You can fault BV for many things, if you like, but in this instance, he's changing with the times, I don't think he took the decision lightly, and it's probably a wise move.