Right now I frustrated because the AMA is marketing heavily to people who are already members. (from what I can tell) That means they're wasting money.
How can they not afford to market to their own audience??? Companies, even NFP's, DEPEND on residual income. The AMA's numbers are going down, not up, that means they MUST invest more money to keep those that are leaving. These people leaving are their most important sources of revenues and if they can't even keep them, how do they expect to get new? They can't. Most of the AMA comes from word of mouth, I don't see ads on NBC or in the NY Times too often. That means they have to depend on their own members to spread the word, but if their are no members, how does the word get spread??