Somehow, I doubt "inability to become a household name" is the same as "concealing its existence." AMA hasn't been hiding, they just aren't interesting enough for the average Joe to take notice.

Of course, some REAL publicity couldn't hurt. I remember seeing some modeling on TV a couple times. The shows were pretty cool. However, it didn't cover enough of a "spread" of modeling, so it became repetitive after a bit. You always need stuff for both the beginner and expert, and you need to get all the different aspects, such as Patternship, 3D, heli, Scale, Slope-soaring, etc. The hobby is so huge that it frustrated to see them showing another Scale fun-fly.

Of course, TV time is not an easy affair. It's a big gamble that requires a bit of dough up-front. AMA does not have near the resources to do this. It would have to be a pretty enthusiastic club who wanted to do something big and get the interest of those already in the TV industry. Don't hold your breath. The AMA DVD might open the door to an oppurtunity or two down the road, though.