Has anyone gotten a response from the manufacturer as of yet?

I took a new roll over to my friend to do a little repair work on my plane. First he looked to see if the backing showed any signs of air bubbles. He said it all looked good and cut the patterns out to put down. When he picked up his iron and tried to activate the adhesive he noticed right away that the heat had to be cranked up to get it to stick and then turned higher to shrink.

I for one would be very interested in how this is explained if nothing has changed.