Personally I think it's a move in the right direction to get a stronger presence on the website. This trick is nothing new and the AMA did not invent the idea. Many magazines that are going south to force people to move over to the web based/lower cost version of a more profitable magazine with tricks just like this. Again, smart marketing for a lower cost future. The more traffic they get to the website the more profitable the AMA will become. They just need to add more gizmos and whistles to the website to make it more interesting. I bet anything that the EC did not come up with this idea as it was Muncie.

Don't fret the idea. I mean it's not like you guys don't complain everyday just how much you hate the MA. Great, if you want to know where the events are and have them listed for free, look no further then the website. It's not like a single one of you don't have an Internet connection. Once again, welcome to the year 2006.

I had a nice chit chat with Jay Mealy and he said that a whole bunch of new ideas were on the way and new idea like this one are in the right direction, smart. Some of you guys only see dollars and no sense.