ORIGINAL: aerobob
My opinion - FWIW - is that whatever is chosen, needs to be based on "readability".... after all, this is ADVERTISING and Marketing....so a BIG or small splash should be readable.
My preference are the more readable fonts, the cursive-styles tend to get fuzzy - particularly with all those L's.... (Look at my name below, I know)
Ya'll are coming up with great schemes!
Can't wait to see what the winner gets....
I agree with aerobob, "readability"... simple one color. Scott'e Avery metallic blue and perhaps a choice of a few primary colors to complement the customers airplane color scheme.