You need to keep in mind that FS One's potential market is small and fixed. FS One would only be of interest to people that are a subset within the RC Market (which itself is already a niche). Hangar 9 can only expect to sell a limited number of copies. It's not the same market as other software (which is a somewhat small market in itself, although not niche). So it has to price according to that market and projected sales. Working within a wholesale model works if your products have a broad appeal or if they are consumables.

You need to sell to the percentage of your market that are going to buy it, not that could buy it. Even at $20, people that have other sims may not buy it because they already have one. The number of increased sales you would get at $20 in a fixed market will not overcome the loss of revenue you suffer per unit when compared against $200. There are just not enough interested people out there to overcome the difference.

If you think its too expensive than you shouldn't buy it and convince others as well. Vote with your wallet. If enough people refuse to buy FS One at $200 than Hangar 9 will be forced to lower the price.

Hangar 9 knows their market and I think FS One will do fine at that price point.

I just hope its a good sim.