I'll add my $.02 here since I develop software for a living. To the comment about selling the product at $100, rather than $200... well Horizon would need to do the calculations to determine how much money it is losing on each unit and whether or not they can sell enough to recoup their r&d budget. Also, there is a perception issue for uninformed buyers who think the more expensive product is the better one. If FSone is sitting on the shelf for $99 and G3 is selling for $200 the uninformed would think that G3 was a better product. Not everyone is swayed by money. Keep in mind that this hobby is fueled by disposeable income, so cost savings isn't always an issue. Hell, I just paid $100 for control arms for my TOC1 Yak! I could see greater penetration if they sold it for $179, which would keep it competitive to G3 and provide incentive for the value conscious hobbyist.

Regarding release dates, Horizon should do what many video game publishers do these days... state that the product will ship within a certain window, such as Q1 of 2007 or Spring of 2007. I know they made the attempt by stating summer of 2006, but then they went to stating the month and have delayed it every month since June. Simply state it'll be ready in Q4 if 2006 and people won't know if you slip from Oct to November or even to Dec.