if you think 50 is bad, check this out:
http://www.trendtimes.com/picco-z-rc-helicopter.html
keep in mind that the picco they're selling is no differant than a normal picco you can buy at RS or TRU. i sent them an email asking about the absurd price and other false claims - they didnt have much to say
edit: anyone reading this should feel the urge to send them an email as well, and make sure to let everyone you talk to about the heli, to NOT buy from that site. its basically a site, selling legal fraud.