So ever the optimist...here it is again. You claim that simply increasing the ad cost for MA would somehow make it the money maker you think it should be. So I ask you, why would an advertiser wish to pay more for a magazine that essentially has a free distribution?
Raising the rates would only decrease the amount of ads placed and spending, that's all it would do, period. For some reason Hoss thinks that MA is doing companies favors by keeping their rates down??? Prices are set according to what advertisers will spend. If MA could charge 5k for a full page spread, they would do it, but they cant get it.
If MA was sold out of ad space every month, then they could bump up pricing, but it's not, anyone can get a spot in MA any month.
However advertisers don't care about free magazines and paid subscriptions, doesn't matter. They just want eyes to be looking at their ads, they don't care whose paying for the magazine. Just like RCU, it's a free publication with lots of paying advertisers.