My company was paying $1,400.00 a month for a full color, 1 page ad in MA. After four months, we had sold 20 kits in our now defunct ARF line. Nice ARF's, but even with the second most expensive kind of advertisement MA offers (most expensive is inside covers and back cover) did not attract enough curiousity to even come CLOSE to our breaking even on the advertising cost much less the cost of a container of ARF's. We advertised in RCM before MA. When they raised the monthly rate by some 25%, we left. RCM lasted about three more years and now they are gone. Small hobby industry businesses strain to pay what are already high advertising rates. Raising the rates will not pay for MA.