easytiger "Remember, AMA has been around for seventy years, they must be doing SOMETHING right."
HA!Ha! Gee, et. you are da' main man! [:-] I have also been around 70+ years and you never say the same for me. I'm so hurt! [sm=cry_smile.gif]
ORIGINAL: Liberator
//snip//
I posed a question for you quite a while ago that you chose to ignore.(I guess that would be YOUR brand of political side stepping).
So ever the optimist...here it is again. You claim that simply increasing the ad cost for MA would somehow make it the money maker you think it should be. So I ask you, why would an advertiser wish to pay more for a magazine that essentially has a free distribution?
That question has been explained so many times in this forum that anyone should have an idea about it. If you visit this forum 1/10 as much as I do, one might think that you would have absorbed the explanation if only by osmosis.
The advertiser doesn't care how the material is distributed, only the number of circulation and when the number is high BY PAID SUBSCRIBERS, that means that extras are not being dumped in the dumpster but going into someone's hands.
You don't think the local newspapers are getting all that money for all those beautiful paid multi-page ads now coming out if they did not have a high subscriber listing do you? (OTOH, you just might think like that if you have to ask such a question.)
Today I went into Home Depot for some super sale goodies in the paper Thurs. They sold out by noon YESTERDAY. The more people that see the ad the more that will buy the product.
Why do you think the first day of medical school's FIRST LESSON IS:
Preventative Medicine KILLS FUTURE RETURN BUSINESS? (Bizarro, Houston Chronicle, 11/23/06) It's the money that counts.
If they are a current advertiser I can tell you what they would say...cram it Hoss.
If they are a new client they would say, no one buys that thing, it's mostly given out free...and they would be right. Where is the added value proposition for the increased cost?
If you know, no explanation is needed, but
if you really don't know the answer to that question, all the explanation in the world can't help you.
Cmon Hoss I know you can spin some form of good ole boy horse crap..let's hear it.
Economics 101, Lesson 1:
Don't spend more than you make. You should understand that unless you are a congressman.