ORIGINAL: glowplugboy
My company was paying $1,400.00 a month for a full color, 1 page ad in MA. After four months, we had sold 20 kits in our now defunct ARF line. Nice ARF's, but even with the second most expensive kind of advertisement MA offers (most expensive is inside covers and back cover) did not attract enough curiousity to even come CLOSE to our breaking even on the advertising cost much less the cost of a container of ARF's. We advertised in RCM before MA. When they raised the monthly rate by some 25%, we left. RCM lasted about three more years and now they are gone. Small hobby industry businesses strain to pay what are already high advertising rates. Raising the rates will not pay for MA.
Mike, I don't wish to argue with you. We're friends. However why did you select MA when you could have gotten twice the ad for the same money in
RC Report? Would the "circulation" have something to do with your selection?
RCM was always the high-priced spread. There were many other reasons that that magazine folded, not just pricing.
I'll be flying one of your models tomorrow. I'm very sorry that the kit business did not work for you. However even a broken clock is right twice a day and so ET is very right about a flooded market which you and I discussed sometime ago.
It's hard to believe how so many individuals are getting caught up with that business.
Next someone will also be blaming that problem on DB.
