These days, that's hardly the case. There's dozens, perhaps hundreds of ways to publish content to websites, forums, newsgroups, and the like straight out of the same publish software that lays up paper publications. In fact, I'd lay pretty good money that every copy of MA ALREADY exists in some sort of web publishable format.

Add to that the ease and simplicity of setting up and managing e-mail distribution lists, RSS/XML feeds, etc etc and it becomes ludicrously simple to bring content to the outside world. In fact, I dare say it's almost MORE difficult to keep the outside world FROM seeing your content. *heh*

Perhaps, however, this ties in with the first issue I mentioned more than any of us realized. Perhaps the 'issue" underneath both is a need for a significant technology "upgrade" at AMA?

More importantly, don't there HAVE to be a fair number of IT professionals in the AMA (I can think of 2 others besides myself off the top of my head) who might be willing to share their expertise in these areas?

Hrmmm.