Mike L your post 35 is a very good analysis. Only the Horizon and JR insiders know all the reasons why they chose to bring SS to market under a new Brand Name. Could be JR wanted Horizon to help foot some of the R&D costs, could be JR wanted to protect the brand equity it has in their existing 72mz prodcuts for awhile, etc etc. The issue to me as a consmumer is how long before my considerable investment in 72mz receivers is worthless because the FCC and AMA decide to make 72mz illegal for RC use? That scenario is possible and similar to what happened going to narrow band in 1991. AMA claims they will protect us on 72mz but all their articles are sales promotions for SS and they say little about saving 72mz for us. I am not against SS but 72mz has worked very well for many of us for many years and we have alot of $ tied up in it. My attitude is an example of a negative market reaction to a new technology and also an example of why companies use "New Labels" to sell more widgets and preserve the market share of the old widgets. The study of the process of introduction and acceptance or non acceptance of new technologies is a whole area of course study available to physcology and sociology and marketing students, and a complex and tricky game at best. There are lots of new technologies that even though very promising were not accepted by the public for lots of different reasons. Is it better, is it cheaper, is it needed, is it simpler, is it easier to use etc etc Some technologies meet all these tests and don't get adopted by the public, some other technologies fail some of these tests and the public eats them up (cell phones!) As in everything time and the market will decide.