Yes they are real beadlocks. You'll have a hard time finding them for now. I know a vendor on RCC who had them in stock for about 12 hours. He sold through all 60 pair he got.

They are made by axial racing and are called the rockster 2.2 beadlocks. Here is where I got them from. You can get custom rock rings too. I'm going to make my own

http://rcpcrawlers.com/wheels.html