STL, you are not my enemy. As much as i respect or try to respect everyone in this forum,i don't necessarily agree with all of them all the time. Heck i disagree with my wife 90% of the time but i still love her. LOL. We agree on much but this is one clearly where we don't. The question i asked was to find out where the starting prices for ads are compared to AMA regular prices. Since this man called me a know it all then claimed to know more, i only wanted to solicit the required info. As you well know all info can be scewed to mean much of anything. I wanted a baseline to evaluate the info. Your response craftily left that out. Sorry, no offense intended. When people beat around the bush and go the long way not to answer a question i am automatically suspicious.