Coil cord for 12-Volt starter
The Radio Shack cord may be a bit too light for bigger engines.
A Sullivan HD starter can draw nearly 20 Amps when the engine hits compression. That equals about 250 Watts .
The 10 gage wire would be better suited . Short runs of 16/18 gage are OK for small engines. Bear in mind also the actual conductor length is pretty long and the resistance goes up with length.