I don't assume anything. And companies never assume either. They take surveys, polls, pass out questionaires, and do market research before making strategic pricing moves. I don't know what kind of market research the developers have done for these flight sims, hence the reason for this forum. If I knew, I wouldn't be writing about it. Since the manufacturers aren't disclosing this information, one can only wonder. What I see are average game developers selling to the mass market their mediocre product at great price points while these great flight sims are being marketed to a narrow market with horrible price points. In any logical sense, it doesn't add up. Hangar 9 and Great Planes, with such great products, should be able to find some way to open their market and lower the price point. And yes, we're always trying to get the price down for ourselves. If not us, who would it be for? We're the ones who are buying it.