I don't think we can compare the present lowered priced sims to the good ones. The $30 sim isn't even close to something like Phoenix or FS One. It's apples and oranges. It may be $30, but I rather spend my $30 on something else. The reason I think there is potential stems less from market research and more from observation. I also am a hardcore video game player and I see many crappy games out there sold to the large market of youngsters. And if crappy games appeal to such a large market, there has to be a way to get those great sims out there too.