The proof of the pudding is in the product!
Why is Proctor getting all the praise? rightfully so?
Just ask any one with a Proctor product.
"The quality remains, long after the price is forgotten."

-- Sir John Ruskin (1819-1900)

A fitting motto indeed.

However "Caveat emptor " is still pertinate even today, although I would wish to see "Caveat venditor" applied more.