IMAA served a purpose in the 80s as a focal point of information and like minded people that chose to build and fly aircraft that were beyond the 60 size birds.

However,for all that was done in the past to launch the large scale movement the current IMAA seems to offer nothing that can't be found in greater amounts elsewhere.
The monthly magazines publish three times as many giant scale articles.
The Internet has more quick reference sites that answer a broader range of questions than IMAA ever has even in it's most active years.
More giant scale fly ins are chartered outside of IMAA rather than through it so again if it ceased to exist instantly what would be the negative impact on giant scale modeling today?

Without some meaningful answers to that question it is hard to come up with solutions as to how the IMAA can regain membership.

The latest IMAA ads are offering a stripped one year membership for $5. It will take a bunch of those just to recover the cost of running the Ad. If we think that we have to go lower than the price of a spark plug to attract people what are we going to offer those that join? This puts us in league with the insurance companies that offer $100,000 accidental death policies for $12 per year should you be trampled to death by a zoo animal. Not that it couldn't happen but does it truly offer anything of substance?

Certainly it is not the privilege of being around those that like to build and fly large scale, as that is being done every day by many times greater number of people than those in the IMAA.

Are we now the classic "elegant solution to a non existent problem"?

I will maintain my membership simply because it is cheap like the Trample policy but would my giant scale situation change without it? Probably not.